Sport Chek is Canada’s leading sporting goods retailer. In addition to being the Official Sports Store of Canada’s Olympic team, Sport Chek is also Canada’s health and wellness destination. Founded in 1962, Sport Chek has been re-inventing itself in the last decade. The company has rebranded itself to become a more inclusive and consumer-oriented place. The re-launch of the brand’s stores and online presence came about after a recent corporate restructure.
Sport Chek Is Canada’s Leading Sporting Goods Retailer
For more information about purchasing sports equipment or apparel, visit Sport Chek. Canada’s leading sporting goods retailer offers a wide range of options, including athletic apparel, footwear, and fan merchandise. With over 130 locations across the country, Sport Chek understands the impact of an active lifestyle on individuals and businesses alike. They provide fair prices on items, offer free shipping on orders over $99, and even have a True Fit program to help customers find the right fit for their bodies.
In addition to online shopping, Sport Chek has a full-service flagship store that features inspiring digital installations and knowledgeable staff. Launched in 2014, the stores have proven to be a significant boost in customer traffic. The two flagship stores in Western Canada have already achieved double-digit growth since their openings. While Sport Chek is a Canadian brand, their focus on connecting customers to the GTA and beyond is evident.
A Sport Chek 800 down fill jacket is one of the most popular sportswear options. It features 700-fill-power Allied Feather & Down Duck down, ripstop nylon, a down-proof shell, and coyote fur. As Canada’s leading sporting goods retailer, Sport Chek strives to keep customers engaged in their communities. To do this, they run a social strategy that supports sports organizations across the country and offers an array of discounts for athletes and amateurs.
Taking a Point of Parity approach is key for maximizing conversion optimization efforts. In the e-commerce world, offering free shipping is par for the course. In fact, free shipping is a feature shared by many competitors, so Sport Chek needed to differentiate their offering to make it stand out. Ultimately, this strategy will increase revenue, increase customer satisfaction, and increase sales. In addition to improving sales, Sport Chek is also improving the online shopping experience. The company uses the Value Proposition (VPP) in its conversion optimization program to create a strong brand experience. In the value proposition, customers are convinced that their perceived benefits outweigh the cost.
The largest sports-related retail chain in Quebec, Sport Experts, offers discounted winter and summer sports equipment. Some of its winter sports gear is also available at bundle discounts. In addition to sporting equipment, Sport Experts offers footwear, electronics, and apparel from leading brands. These stores also offer items such as collapsible food bowls and water bottles. They also offer free delivery on purchases of $100 and over.
It Is The Official Sports Store Of Canada’s Olympic Team
The Canadian Olympic Committee announced that Adidas has signed an agreement to become the official high-performance apparel supplier for the Canadian Olympic Team. The collaboration will begin in autumn 2013, when the official Canadian Olympic Team high-performance apparel collection will debut. The new line of gear is designed to serve athletes at every level, from beginners to elite competitors. All of the Canadian Olympic Team apparel and accessories will be sold at Sport Chek, which already serves as the official sports store for the team.
The new ‘digital store control’ facility allows Sport Chek to create custom content and push it to individual screens. The system can automatically change content in less than 12 minutes and will operate across all stores. The store will also feature a large digital projection on the Yonge Street facade with live sports feeds and video. The store will be open nine to five Monday to Friday and 10:00 AM to 7pm on weekends and holidays.
The Sport Chek Olympic marketing campaign features four Canadian athletes: Charles Hamelin, Kaillie Humphries, Meillie Mikkelson, Jon Montgomery, and Maelle Ricker. The sport-themed video series will be used as a tool to promote the brand during the Games. During the Games, Sport Chek will create additional clips and use Facebook’s mobile products to promote the campaign.
In the past, the Canadian Olympic Team’s apparel and equipment has been sold in stores like Hudson’s Bay, Canadian Tire, and Sports Experts. Adidas is the official supplier of the Canadian Olympic Team’s footwear and high-performance apparel, and is also the licensed provider for hockey and alpine. This new partnership is part of a larger program to encourage a healthy, active lifestyle. The company will announce new sponsorship deals in the coming year.
It Is Canada’s Health And Wellness Destination
The affiliate program at Sport Chek allows you to build an online sports and wellness store with a commission of 6%. The program is open to Canadians only, and you can join via Pepperjam Network. The company aims to create a healthier Canada by helping Canadians live healthier lives through its products and services. Its affiliate program will help you earn a commission of 6% for every sale made through your site.
The sales associate role at Sport Chek is an engaging position that requires a knowledge of sports apparel, footwear, and accessories. They will also be responsible for helping customers maximize their enjoyment of the activities they choose. They will also be responsible for ensuring that their customers get the right products to keep them active and healthy. Having the right equipment is important for improving one’s health and wellness, but having a good knowledge of sports is equally important.
It Reinvests In Its Stores
While reinvesting in its stores is an important aspect of its overall strategy, the company is also looking to expand its store network. For instance, in 2011 Canadian Tire bought Sport Chek’s parent company, FGL Sports, which was formerly known as Forzani. This acquisition has led to a massive brand repositioning process. While the Canadian Tire acquisition makes sense on some level, it is less apparent when it comes to the company’s overall expansion plans.
To stay ahead of the competition, Sport Chek is reinvesting in its store infrastructure. Earlier this year, the company expanded its flagship Toronto location to four4,000 square feet, adding a 40-foot ellipse with integrated LED lighting. The company has also installed interactive kiosks and curved podiums with holographic displays. It is now a leader in sports retail, enabling customers to research and purchase products online before they step foot in the store.
The new strategy will help the company develop an emotional connection with its customers and drive customer loyalty. The focus on a greater emotional connection between consumers and brands will lead to the closure of some underperforming sports retail stores. The closure of the Sport Mart chain will result in 95 stores that failed to meet the company’s revenue targets. The company plans to convert these 95 stores into Sport Chek and other sport-related retailers.
While focusing on sports-related products, Sport Chek has also expanded its appeal by attracting consumers with a broader range of interests. It has even adopted a “ultra athlete” persona in its marketing strategy. This reflects its competitive approach to the industry, which offers an extensive range of products for athletes at every level. If you’re looking for a brand to wear, Sport Chek has an extensive selection of sports apparel and equipment to satisfy your every sporting need.