Your success with influencer marketing campaigns depends on your proposal. It is not as hard as you might think. If you’ve read this far, chances are that you’re already on the right track to a successful campaign. If you haven’t, I suggest that you investigate influencer marketing for your brand.
It’s easy to see why the industry is so popular. 89% of marketers suggest influencer marketing as a way to increase their ROI. If you need some guidance, the Heepsy starter package might be a good choice. Let’s move on to tips for reaching influencers.
These Are The Things To Keep In Mind
Once you have established a plan and clearly defined your campaign goals, you can start reaching out to influencers. Our team can help you overcome a low response rate, which is usually around 40%. It is important that you contact twice as many people as you intend to work with. It won’t take as much effort if you only get 40% of the responses.
Response rates can be affected by a number of factors. It is crucial to consider the channel through which you contact influencers. It is important to consider whether you will contact them directly or through their manager. This is especially true if you are contacting Instagram Influencers who have a large following and would usually require account management. Keep in mind the number of proposals they might receive so that your proposal stands out.
Consider the shipping timeframe, any monetary incentives, and whether or not a contract is required before you move forward. Even if the email confirmation is sufficient, it is still important to have a written confirmation.
It’s Time For You To Get In Touch
Depending on the number of influencers that you wish to reach, your outreach can either be manual or automatic. If you’re focusing on a few, it might be a good idea to manually contact a few influencers. You can search influencers using Heepsy. Your business account can then provide contact information for influencers, as shown below.
You can find different social media channels, email addresses, and contact methods for different influencers , regardless of whether you are searching on Instagram or YouTube. It is important to contact influencers by hand to ensure your message is clear. This will be covered in detail shortly.
Automated outreach channels can be more effective when you are contacting multiple influencers. There are many tools that can be used to help with outreach. We recommend Yet Another Mail Merge (YAMM). This Google extension allows you to reach multiple influencers at once. You can also create email templates and track your outreach progress.
Once you have Google Sheets setup with the email addresses of influencers and their names, activate the YAMM extension within Sheets. To cover the most important points of your proposal, you can also create an email template with Gmail. This template can be customized using YAMM. You can locate YAMM add-ons in the column that contains email addresses. Select the email template you have created to begin the merge.
You can track all emails sent using this Google tool. To see the email status of each email, you can access the tracking report from your Sheet.
What Should You Include?
It is important to be clear about the message. As we’ve already said, it must be appealing and clear to draw influencers. It is important to make it clear and easy-to-read. Your incentive will also help it be more appealing. These are the things you should include:
* An introduction to describe the brand and/or the products.
* What the campaign’s goal is and how this influencer might help.
* Any incentive that you offer, whether monetary or non-monetary.
* Type and quantity of content that you expect them to post.
* Special instructions and contract guidelines should not be ignored.
This Is Important To Keep In Mind
It doesn’t matter how many influencers or how few you contact, it doesn’t matter whether you use automated outreach, manual outreach, or both. It doesn’t matter how many influencers you contact, or how few, it matters that your message stands out. It is crucial to ensure that it is:
* Attractive – to be attracted and supported by influencers
* Short – To grab their attention and present the information clearly.
* Personalized – Use YAMM for assistance.
* Clear – Use titles and subjects to emphasize important points.
Conclusion
If you make it this far, you’ll be on the right track to sending out successful outreach emails. With the help of influencer marketing platforms such as Heepsy and tools like Google’s YAMM, this step is easy. These are just a few tips to help ensure a clear message, and high response rates.
